Profile Picture

I'm Siyu Liu, it's nice to meet you!

I'm a product designer focused on identifying gaps in user experiences and turning them into intuitive interactions. I look beyond primary flows to understand what's missing. I've explored how many e-commerce platforms prioritize conversion at checkout but overlook the post-purchase journey, and proposed ways to improve that experience.

I enjoy integrating AI into my workflow to rapidly prototype and validate ideas, while critically examining its limitations like bias and lack of inclusivity.

When I'm not designing you can find me at Broadway Musicals, museums, concerts, or baking chiffon cakes!


Education

Parsons School of Design, The New School

BFA Design and Technology, 4.0 GPA
Expected in May 2026

Skills

UX Research

Journey Mapping

Design Systems

Prototyping

Usability Testing

Web Development


Visual Design

Adobe CS


Unity

TouchDesigner

Arduino

Max/MSP

Professional Experience

Product Design Intern

↗ Aphrodite Brands Group

UX Research | E-Commerce | AI Prototyping


Product UX Design Intern

↗ BNU Corporation

Responsive Web | Localization | Motion Graphics


Resident Assistant

↗ Parsons Residential Education

Community Building | Conflict Mediation


STEM + ART Instructor

↗ iD Tech Camps

Adobe CS | 3D Modeling | Communication