Welcome! I'm Siyu✨

A product designer & design technologist with a talent for spotting overlooked UX gaps.

I use AI tools to rapidly prototype and validate ideas, while optimizing e-commerce experiences across both B2C & B2B products.

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Aphrodite Brands Group LLC

Optimizing Post-Purchase Engagement for YNYG

Bridging the gap between checkout & delivery to drive customer retention & sentiment.


E-Commerce | Product Strategy

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BNU Corporation

Building a Multilingual Web System for BNU

Improving the web experience to better serve multilingual users across mobile & desktop touchpoints.


Responsive Web | Localization

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Independent Project

Virtual Stylist

An AI-powered web app that allows users to explore their ideal hairstyles and visualize themselves in a way that existing apps do not.


UX Research | Web Dev | OpenAI API

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Academic Project

Preasy

A web tool that helps users efficiently create slides, rehearse presentations with feedback, and manage team workflows.

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