Siyu is a product designer & design engineer with an eye for OVERLOOKED UX GAPS.

Curious about emerging tools and AI, she combines research and rapid prototyping to test ideas and improve B2C and B2B experiences.

Aphrodite Brands Group LLC

Optimizing Post-Purchase Engagement for YNYG

Connecting order tracking, support, and personalized discovery to extend engagement beyond checkout.

E-Commerce Product Strategy

+18% Retention

+32% Repeat Purchase

Aphrodite Brands Group LLC

Streamlining retailer partnerships, wholesale ordering, and internal operations through a unified platform.

B2B Commerce ENTERPRISE UX

+5 Partnerships

+21% Wholesale Orders

BNU Corporation

Bringing BNU's brand to life through motion design and localized experiences for U.S. and Asian markets.

Motion Design Localization

4 Languages

100% Mobile Ready

ByteDance x Parsons

Combined agentic workflows with gesture and voice controls to turn AI content into interactive experiences.

AGENTIC AI Multimodal UX

60+ Audience Reach

9 Testing Rounds

Personal Project

Exploring hairstyles and identity through AI, with inclusive representation across race, gender, and age.

Web Dev AI Integration

0→1 Product Development