Welcome! I'm Siyu Liu✨

A product designer & design technologist with a talent for spotting overlooked UX gaps.

I use AI tools to rapidly prototype and validate ideas, while optimizing e-commerce experiences across both B2C & B2B products.

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Aphrodite Brands Group LLC

Optimizing Post-Purchase Engagement for YNYG

Bridging the gap between checkout & delivery to drive customer retention & sentiment.

E-Commerce Product Strategy
+18% Retention
+32% Repeat Purchase

BNU Corporation

Building a Multilingual Web System for BNU

Improving the web experience to better serve multilingual users across mobile & desktop touchpoints.

Responsive Web Localization
4 Languages
100% Mobile Ready

Independent Project

Virtual Stylist

An AI-powered web app that allows users to explore ideal hairstyles and visualize themselves in ways existing tools do not.

UX Research Web Dev AI Integration
0→1 Product Development
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